PROJECT New York Previews Males’s Updated and Gender-Fluid Producers Shaking up Fashion and Cultural Expectations

NEW YORK–(BUSINESS WIRE)–Information Markets Fashionprincipal enterprise connector and host to premiere pattern commerce events along with PROJECT, MAGIC, COTERIE, and SOURCING at MAGIC, previewed the agenda of experiences and day by day happenings confirmed for PROJECT New York.

PROJECT New York affords retailers and patrons, plus buyers for the first time ever, the unusual different to connect pattern and custom, uncover new traits, and entry options to neighborhood and alter ideas. Set in New York Metropolis on July 18-19, 2022PROJECT New York is strategically designed to lift the dialog of males’s and gender-fluid pattern and the way in which this pattern class is influencing optimistic societal shifts.

Hosted at Iron 23a centrally positioned venue on the crossroads of the bustling Flatiron and Chelsea neighborhoods, the venue offers a modernized nod to PROJECT New York’s downtown roots in a model new and intimate setting that features 70 curated residence and worldwide superior fashionable males’s and gender-fluid producers.

“PROJECT New York shows how pattern is a conduit to group and expression contained in the males’s and gender-fluid courses,” said Edwina Kulego, Vice President of Worldwide and Enterprise Enchancment at Informa Markets Fashion. “Every designer chosen to showcase their collections at our upcoming July event each has carried out a significant perform in shaping the enterprise as a result of it exists for the time being or is introducing new approaches to weaving group, custom, and pattern.”

Kulego continued, “What makes PROJECT New York stand out, and what we’re immensely happy with, is our event not solely facilitates new designers and improvement discovery that is foundational for retailers and patrons as they navigate altering shopper needs, nonetheless encourages precise and much -needed candid dialog on important, usually delicate, issues which is perhaps shaping the way in which ahead for pattern.”

Drawing an distinctive viewers of influential retail patrons eager to purchase new collections and speedy seasons for the boys’s market all through apparel, footwear, and gear which will embrace superior fashionable, rising designers, artisanal workwear and denim, new-age tailoring, elevated streetwear, and digitally-native producers.

Retailer the most recent traits and upcoming sorts in males’s and gender-fluid pattern from a curated guidelines of producers along with IRO Paris, American Trench, Chelsea Gray, One DNA, Paraboot France, Sonyeo[n], Laropa, Le Bonnet, Ron Dorff, and closed. Together with wholesale, immediates shall be obtainable from DL1961 Premium Denim, Kuwalla, Satorisanand Wax London. The entire mannequin guidelines: Mannequin Guidelines | PROJECT New York

Debuting for the first time this season, PROJECT New York will showcase Art work, Artists, and Artisians: An thought pop up retailer launched by PROJECT New York, the retail retailer that may be the primary to open its doorways to most of the people adjoining to a commerce setting and be the half stage of discovery to purchase principal menswear producers, and half pattern inspiration-meets art work inspiration. The store is curated by Maurizio Donadi and may attribute Transnomadica, Jeff Hamilton, Homegrown, Basic Heavy, Mitchell & Ness, and completely different excessive designers who shall be dropping distinctive merchandise solely obtainable for purchase on-site.

Verified retail and purchaser Bergdorf Goodman, Bloomingdale’s, Kith, Nordstrom, Saks Fifth Avenue, Shopbop, metropolis Outfittersamong the many many many various retailers already registered for this event.

Attendees are welcome to have the benefit of the following experiences and networking options.

Event Highlights:

  • Fire Chat on Gender Fluidity in Fashion: on Monday, July 18, 04:00 pm – 05:00 pm throughout the PROJECT Lounge. Fashion is ever altering and in its current iteration is making home for gender fluidity. Be part of Edwina Kulego, VP of PROJECT + Worldwide for Informa Markets Fashion, Rob Smith, Founding father of the Phluid Mission, and Travis Weaver, Founding father of One DNA Garments, as they discuss key themes of genderless pattern.
  • PROJECT x NYMD Fashion Presentation: Taking place on the PROJECT New York Opening Night time time Rooftop Celebration, meet the next class of S/S 2023 NYMD designers in an distinctive live-model presentation of their latest designs starting at 6:00 pm
  • Manhattan debuts of the IMFC Incubator Program: The Information Markets Fashion for Change (IMFC) Incubator Program was created to lift and assist new design experience for minority-owned producers. This season, PROJECT New York is proud to welcome Todd Patrick (Gross sales house #204) and B|M|C (Gross sales house #216) as our first-ever IMFC Incubator Program contributors on the East Coast.
  • Reside Music: Experience PROJECT New York through the signature sounds of BLK.ID TWINS, the place elevated designer pattern fuses with NYC’s avenue attire. Spinning dwell on the doorway of the current day by day.

Day-to-day Happenings:

  • The PROJECT New York Current Bag: Take home the distinctive PROJECT New York Current Bag, designed and provided by One DNA. Baggage shall be obtainable day by day at current check-in whereas supplies remaining.
  • Haircuts: Maintain handsome with a trim or clean-up as a result of the Blind Barber workers take care of you at our distinctive pop-up barber retailer. It’s a can’t-miss experience on the doorway of the current, full with a complimentary refreshment – whereas supplies remaining.
  • Golden Meteors Pop-Up: Take a self-Care Second with Golden Meteors because you (and your purchasers) deserve it. Uncover the most recent in self-care merchandise from Golden Meteors – obtainable for purchase all via the current.

Networking Options:

  • Espresso Bars: Fuel your day on the PROJECT New York Café, serving on-demand espresso for purchase all via the interval of the current.
  • Superdry x PROJECT NY Fully completely satisfied Hour: Seize a beer or glass of wine on the Superdry gross sales house on Monday, July 18, 5:00 pm – 6:00 pm
  • Cash Bars: Seize a drink with buyers and colleagues between appointments. Full bar decisions could be discovered all via the bottom for purchase at our bar all through current hours.
  • PROJECT New York Opening Night time time Rooftop Celebration: Monday, July 18, 06:00 pm – 08:00 pm

Eataly | SERRA by Birreria

Be part of the PROJECT group at EATALY for an NYC rooftop social gathering not like another — the place pattern, custom, and top quality consuming collide. With an intimate setting and a red-brick enchantment, have an excellent time the return of PROJECT New York collectively alongside together with your pattern mates beneath city sky. Benefit from a pattern presentation by NYMD starting at 6:00 pm

Register in your complimentary press transfer proper right here to get the first check out the perfect in males’s and gender-fluid pattern.

Observe Informa Markets Fashion on social and be a part of the dialog with #PROJECTNY


Calendar Listings:

Art work, Artists, and Artisans: An thought pop up retailer launched by PROJECT New York 14 West twenty fourth Highway

New York, NY 10001

July 18th2022 9:00 am – 6:00 pm

July 19th2022 9:00 am – 4:00 pm

Wander and uncover your favorite males’s and gender-neutral producers whereas taking home a bit of historic previous in PROJECT’s new retail retailer, open July 18 & 19, 2022.

Merchandise will embrace hand chosen, one-of-a-kind devices from the archive of Maurizio Donadi; along with distinctive drops from artists, producers, and disruptors from all through the globe in standard and new mediums. From behind the scenes to entrance of current, submerge your self throughout the entirety of PROJECT’s inclusive world of pattern.


Informa Markets Fashion connects and conjures up the worldwide pattern group through on-line experiences, enterprise insights, and worldwide pattern commerce events, along with MAGIC, COTERIE, PROJECT, and SOURCING at MAGIC. From extra sensible manufacturing and supply chain options to ingenious design inspiration and retail on the wholesale flooring, Informa Markets Fashion’s quite a few portfolio helps the entire pattern ecosystem – fostering innovation and driving creativity year-round. For further information on upcoming events, please go to:

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